Analysis on the Global Strategy of Volkswagen Essay

Analysis on the Global Strategy of Volkswagen - Essay Example The cars underwent testing by the automakers and the Nazi troops. In 1938, they set up a plant in Wolfsburg to continue its massive production for the German people. However, the Second World War changed the car production of Volkswagen into a military vehicle. Volkswagen was named as Wolfsburg Motor Works while British desired to eliminate the beetle name. Despite their effort, Volkswagen remained in the history. The cars were produced to serve the countries involved in the war, which destroyed the future of Volkswagen (Gunnel 6-7). The future of Volkswagen became certain due to Heinrich â€Å"Heinz† Nordhoof as the general manager. Massive production of the beetle was distributed throughout France, Germany, Britain, and the Netherlands. In 1949, British government returned the ownership of Volkswagen to Germany. The Volkswagen continued to produce car for commercial and luxury. It has achieved its goal to excel the â€Å"legendary mark† attained by the Ford Motor Comp any’s Model T. Moreover, the first design was altered to large car production. The popularity of Volkswagen increased with the introduction of the Golf GTI (â€Å"Brief Journey†). With its commitment to innovation, the Volkswagen continued to evolve in matching the preference of its customers. The main thrust of this paper is to analyze the global strategy of Volkswagen as the global leader in the automotive industry. ... By being number one, it means that Volkswagen has to surpass Toyota. According to The Guardian, Toyota was able to overshadow the General Motors, which was once the number one car dealer (â€Å"Toyota Holds†). The company aims to be the â€Å"global economic and environmental leader among mobile manufacturers† in 2018. To achieve the company’s goals, the Volkswagen attempts to innovate and utilize technologies but retaining the core aspect of customer satisfaction and quality. Second, the unit sales must increase above the average of 10 million cars a year since the market continues to expand. Third, the 8 % increase in the return sales of Volkswagen before tax to secure its financial situation, and its capacity to operate despite the crucial market environment. Lastly, the company aims to be the best employer among all companies, brands, and regions; hence, Volkswagen must create a first class team (â€Å"Strategy†). Furthermore, profitability is the main purpose of Volkswagen group, so that it remains viable in the car production. The economic condition affects their profitability, but they strive to achieve economic balance in their system. The capital expenditure must remain at the manageable position while the company achieves efficiency and flexibility. Global Strategy Multiple Brand-Strategy Multiple brand strategy is the common trend in the automotive industry. Volkswagen is divided into two forms: classic and sporty. The classic brands include VW, Skoda, and Bentley while sport brands involve Audi, Seat, and Lamborghini. Brand name is remarkably sensitive in the target market of the automotive industry (Schmid 3). That is why it is crucial

Post Confederation Canada Research Paper Example | Topics and Well Written Essays - 2250 words

Post Confederation Canada - Research Paper Example Although Canada was already an independent colony, British felt that there were internal political obstacles that she needed to solve. Consequently, the two conflicting parties, the Tories and the Clear Grits, came to unite in 18672. Nevertheless, this essay will describe Quasi-Federalism (and the subsequent types of federalisms) an aspect of Post Confederation Canada. To begin with, activities surrounding the Post Confederation Canada shaped Canadian history in many ways. One of the aspects of Post Confederation Canada that contributes to the shape of this country is the quasi federalism. Quasi federalism occurs when a state appears as if is divided into jurisdictions however is in fact a unitary state without any divided authority. Quasi federalism features involved contrasts between federalism and conservatism. For instance, immediately after confederation in Canada, the emerging partisan politics claimed that the strongest support for decentralization actually came from Ontario n ot Quebec or the Maritimes. In this instance, Canadian authority appeared as divided but in real sense, it was a pattern of rights between centralist’s supporters and conservatism, but whose view was same3. Quasi federalism in Post Confederation Canada produced another feature of partisan politics whereby the patterns of governance portrayed dominance in different levels of administration. In Post Confederation, features of political atmosphere dominance in Canada were prevalent. In this case, one political dominated the provincial level whereas opposition affirmed control at the federal level. Quasi federalism comprised of such features whereby, of the thirty years following Confederation in Canada, the Conservatives reigned in power for twenty-six years. A political scientist, Russell, argues that, in the case of contemporary politics Canada has experienced the same pattern of federal Conservative control even after the Mulroney Conservatives4. The major purpose of Russellà ¢â‚¬â„¢s point of this observation is to assert that provincial politics transcend significantly into federal politics. It is worthwhile to note that, quasi federalism in Post Confederation Canada was different from the American state governance. While American state governors faced restriction via series of strict checks and balances, it was ultimately different from quasi federalism state governance by which the main restrictive force found within the Canadian case was the continued rivalry found among regional interests5. However, even though quasi federalism led to economic transformation, however, dominated by the elites who did little to appeal to the wider public was constructive and contributed to a significant and essential period of nation building directly after the confederation. Cognitively, this economic growth in Post Confederation Canada helped shape the overall structure of the nation and the living standards of the fortunate. The evolution process of quasi federali sm in Post Confederation Canada is one of the most important features shaping the structure and functions of state governance. Throughout quasi federalism evolution, people could consider it hierarchical since its structural composition had central authority and regional subordinates. Instead, people considered quasi federalism as a system